“This project perfectly represents the new phase Wm Clinics is entering. Following the change in ownership and the arrival of a new executive team in mid-2023, we are driving a company-wide transformation – a new business plan, a renewed management model and a new culture focused on efficiency and data. The collaboration with Revo has been key in laying the technological foundations for that transformation.”
WM Clinics
Introducing Wm Clinics
Founded in 2002, Wm Clinics is a leading provider of aesthetic medical services in Europe. Operating under its flagship brand, Dorsia, the company has built a strong presence in Spain and growing operations in Portugal. Today, Wm Clinics manages a network of nearly 100 owned and 50 franchise-operated clinics, delivering treatments to close to seven million customers. Ensuring smooth internal operations and consistent customer experiences across a growing, distributed organisation was recognised as a critical factor for ongoing success.
A change in ownership in 2023 brought a new executive team and sparked a company-wide transformation aimed to drive Wm Clinics’ future growth both nationally and across European markets. The implementation of a modern service management system was a key enabler of the transition to this new management model, streamlining workflows and significantly improving efficiency.
Background to the project
The absence of a consistent system for clinics and customers to request support from head office departments became increasingly problematic as the organisation expanded. Internally, teams relied on email, phone or WhatsApp chat to raise issues, without any way of tracking progress. It was also unclear who owned a request, allowing issues to easily fall through the cracks. Customer interactions were equally fragmented, with no unified way for patients to request medical records, submit complaints, or follow up on treatments.
150+
Clinics
2,000+
Internal Users
7 Million+
Customers
When CEO José Sanchez joined in mid-2023, he championed the introduction of a new platform to standardise request management and drive operational efficiency. Drawing on his previous experience, new CTO Francisco Castillo recognised that Xurrent provided the fu
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